From Obsolete to Iconic: How Brands in Declining Industries Stay Relevant
From Obsolete to Iconic: How Brands in Declining Industries Stay Relevant. The rapid advance of technology, changing customer preferences, economic shifts, and a new awareness of social, health, and environmental issues have caused certain industries to decline, often referred to as “sunset industries.” Examples include print media, traditional retail, and DVD rental services. These industries […]
Strategi Revitalisasi Merek di Era Digital
Kemajuan teknologi, berubahnya preferensi pelanggan, pergeseran ekonomi, serta kesadaran baru seputar kondisi sosial, kesehatan, dan lingkungan mengakibatkan industri tertentu mundur (sunset industry). Contoh yang bisa disebutkan di antaranya media cetak, ritel tradisional, dan penyewaan DVD. Ketiga industri tersebut terdampak secara signifikan oleh transformasi digital. Perusahaan yang bergelut dalam sunset industry menghadapi pilihan apakah merevitalisasi mereknya […]