Purpose Washing: When Organizational Culture Becomes Nothing More Than Window Dressing
In the modern business world, corporate purpose seems to have become a mandatory mantra. Every CEO talks about it, and every strategy refers to it. And every new employee recruitment campaign also makes it a key selling point. All companies want to be seen as having a ‘soul’, a mission that goes beyond simply pursuing […]
Buzzword Leader vs. Truly Engaged Leadership
In a world of social media status posts, encouraging quotes, and company values posters adorning office walls, it can be tempting to think that “employee engagement” has become commonplace. Leaders often talk about this. “We want to build a culture of excellence,” they claim. But in fact, there is a growing gap between leaders’ rhetoric […]