Elon Musk appointed Linda Yaccarino as the CEO of Twitter. According to Musk, Yaccarino will focus on handling business operations. Meanwhile, Musk will concentrate on product design and technology. Previously, Yaccarino was an executive at NBCUniversal, which is engaged in the advertising industry.
Musk, who bought ownership of Twitter in the fall of 2022, emphasized that he will be stepping down as a top executive at Twitter, which is currently called X Corp. However, most people believe Musk will still play an important role in strategic decision-making at Twitter.
Yaccarino, with his experience in advertising, could be key to Twitter’s future success. For Musk, it’s crucial to lure advertisers, who have backed away in the wake of his controversial takeover of Twitter. These advertisers retreated so that their brands would not be dragged into the chaotic vortex of the takeover.
Mark DiMassimo, founder and chief creative officer of DiGo, said Yaccarino successfully integrated and digitized ad sales at Comcast and NBC. Presumably, his track record caught the attention of Musk, who is working to transform Twitter into a larger media platform. Yaccarino worked at NBCUniversal for nearly 12 years.
Musk’s time at Twitter has been chaotic. He began his first day by firing Twitter’s top executives along with about 80 percent of their staff. He also changed the platform’s verification system and has reduced content moderation and protections against the spread of misinformation.
Let’s wait for Yaccarino’s work and contribution to Twitter. More specifically, how he creates and takes initiative so that he “gets out” of Elon Musk’s shadow. In other words, without being overly dictated by Musk.
Indeed, stepping out of the shadow of a corporate strongman can often be challenging. Especially for people who have been successful in their old stomping grounds like Yaccaniro. However, with the right approach and mindset, it is not impossible.
How can we do this? First, continuously develop skills, knowledge and expertise in various fields. This applies to all, including those in executive positions. Remember that every company, as well as industry, has its own characteristics and challenges. Therefore, it is very important to keep up with industry developments and trends.
Next is initiative. Of course, you have to be good at looking for new opportunities and challenges. In this way, one’s abilities, including leadership, will become more visible. By taking initiative, one demonstrates their ability and independence in handling strategic tasks without having to rely on influential people. Elon Musk appointed Linda Yaccarino as the CEO of Twitter. According to Musk, Yaccarino will focus on handling business operations. Meanwhile, Musk will concentrate on product design and technology. Previously, Yaccarino was an executive at NBCUniversal, which is engaged in the advertising industry. Musk, who bought ownership of Twitter in the fall of 2022, emphasized that he will be stepping down as a top executive at Twitter, which is currently called X Corp.
However, most people believe Musk will still play an important role in strategic decision-making at Twitter. Yaccarino, with his experience in advertising, could be key to Twitter’s future success. For Musk, it’s crucial to lure advertisers, who have backed away in the wake of his controversial takeover of Twitter. These advertisers retreated so that their brands would not be dragged into the chaotic vortex of the takeover. Mark DiMassimo, founder and chief creative officer of DiGo, said Yaccarino successfully integrated and digitized ad sales at Comcast and NBC. Presumably, his track record caught the attention of Musk, who is working to transform Twitter into a larger media platform. Yaccarino worked at NBCUniversal for nearly 12 years. Musk’s time at Twitter has been chaotic.
He began his first day by firing Twitter’s top executives along with about 80 percent of their staff. He also changed the platform’s verification system and has reduced content moderation and protections against the spread of misinformation. Let’s wait for Yaccarino’s work and contribution to Twitter. More specifically, how he creates and takes initiative so that he “gets out” of Elon Musk’s shadow. In other words, without being overly dictated by Musk. Indeed, stepping out of the shadow of a corporate strongman can often be challenging. Especially for people who have been successful in their old stomping grounds like Yaccaniro. However, with the right approach and mindset, it is not impossible. How can we do this? First, continuously develop skills, knowledge and expertise in various fields. This applies to all, including those in executive positions. Remember that every company, as well as industry, has its own characteristics and challenges. Therefore, it is very important to keep up with industry developments and trends. Next is initiative. Of course, you have to be good at looking for new opportunities and challenges. In this way, one’s abilities, including leadership, will become more visible. By taking initiative, one demonstrates their ability and independence in handling strategic tasks without having to rely on influential people.
Networking strategically is very important. This means building strong relationships with coworkers as well as key people outside the company.
Don’t forget to strive for recognition of contributions and achievements. Make it known to your stakeholders. In essence, strive to make as many people as possible aware of the value we bring to the organization.
Breaking away from the shadow of others takes time. Patience and persistence are key. The same goes for integrity and professionalism. Aim to establish your own identity and make a valuable contribution to the company without having to compete directly with the strongman. ©The Jakarta Consulting Group
