Employee Content Creation (EGC): Boosting Company Image
More and more employees are creating and disseminating content that contains promotional elements related to the company. In this content, employees act as company ambassadors. This is called employee content creation or employee-generated content (EGC). This content is uploaded on social media in the form of videos. Not infrequently, EGC is facilitated by the company. […]
Employee Created Content: Boosting Company Image
More and more employees are creating and sharing content that contains promotional elements related to the company. In such content, employees act as ambassadors for the company. This is called employee-generated content (EGC). This content is uploaded on social media in the form of videos. Often, EGC is facilitated by the company. The form of […]
Ethical Dilemmas Behind Marketing Strategies: Challenges and Solutions for the Modern Era
Ethical Dilemmas Behind Marketing Strategies: Challenges and Solutions for the Modern Era. As we know, marketing is a powerful tool that influences consumer behavior, shapes societal norms, and drives economic growth. But just like Spider-Man’s famous line, “With great power comes great responsibility,” companies have a duty to ensure their marketing strategies are ethical. Of […]