Purpose Washing: When Organizational Culture Becomes Nothing More Than Window Dressing
In the modern business world, corporate purpose seems to have become a mandatory mantra. Every CEO talks about it, and every strategy refers to it. And every new employee recruitment campaign also makes it a key selling point. All companies want to be seen as having a ‘soul’, a mission that goes beyond simply pursuing […]
Organizational Culture, the Secret Weapon for Competitive Excellence
In the business world, strategy and organizational culture are often considered two separate things. Strategy is seen as a roadmap full of numbers and logic, while culture is considered a “soft” element that is left to the HR department. However, look at the success story of Netflix with its principle of “freedom and responsibility,” or […]
Microculture: The Secret Behind Adaptive Organizational Culture
On the surface, large organizations often appear to be a solid unit—with a brand, vision, and core values shared by thousands of employees. However, behind this uniform impression lies a dynamic reality about organizational culture: organizations are rarely monolithic. Instead, microcultures or subcultures thrive within them—small, distinct norms, customs, and beliefs that shape the mindsets, […]